Teroforma planned to sell its tableware only through an online store. They asked us to create a digital store that borrowed affordances from a physical store while highlighting the craft and care that went into each product.

We created a web-application that allowed users to set up place settings on a virtual table as they might in a physical store using a minimalist interface. We succeeded in creating and experience that echoed embodied interactions and avoided the pitfalls of designs that attempt to artificially imitate physicality.